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      <image:title>Insights - Branding for Accounting Firms: What to Prioritize - Make it stand out</image:title>
      <image:caption>Brand identity design for Florida accounting firm Sevfin</image:caption>
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      <image:title>Insights - Branding for Accounting Firms: What to Prioritize - Make it stand out</image:title>
      <image:caption>Take a look at our recent work</image:caption>
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    <loc>https://mark.studio/insights/fixed-fee-brand-design</loc>
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      <image:title>Insights - What Fixed-Fee Brand Design Actually Includes - Make it stand out</image:title>
      <image:caption>Brand identity design for Florida accounting firm Sevfin</image:caption>
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      <image:title>Insights - What Fixed-Fee Brand Design Actually Includes - Make it stand out</image:title>
      <image:caption>Take a look at our recent work</image:caption>
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    <loc>https://mark.studio/insights/brand-design-cost-sarasota</loc>
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      <image:title>Insights - How Much Does Brand Design Cost in Sarasota? - Make it stand out</image:title>
      <image:caption>Brand identity design for Florida accounting firm Sevfin</image:caption>
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      <image:title>Insights - How Much Does Brand Design Cost in Sarasota? - Make it stand out</image:title>
      <image:caption>Take a look at our recent work</image:caption>
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      <image:title>Gives</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg</image:loc>
      <image:title>Gives</image:title>
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  <url>
    <loc>https://mark.studio/work</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-30</lastmod>
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  <url>
    <loc>https://mark.studio/work/hourtrucks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/d29d52f6-520e-4bcf-ab81-43a29f8ff253/HourTrucks_Tagline_Orange_BG_GIF.gif</image:loc>
      <image:title>Work - HourTrucks</image:title>
      <image:caption>We began by identifying the core differentiators: simplicity, location-based convenience, and an accessible hourly model. These pillars shaped both the messaging and the tone of voice, positioning HourTrucks as the smarter, hassle-free alternative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/d515a3f2-6998-44e5-b835-f7d2aaeed971/HourTrucks+Website.jpg</image:loc>
      <image:title>Work - HourTrucks</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/79b6dc4e-7b70-4a92-9398-a4f6d9312da4/HourTrucks+iPad.jpg</image:loc>
      <image:title>Work - HourTrucks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/92486cff-13ac-4fa2-9ab4-5d1e6c96e05d/HourTrucks+Cargo+Truck+Mockup.png</image:loc>
      <image:title>Work - HourTrucks</image:title>
      <image:caption>Visually, the identity was designed to reflect movement and efficiency. The mark integrates references to location, time, and task completion—capturing the essence of the service in a simple, recognizable form. Paired with bold color and clean typography, the system feels energetic, clear, and easy to understand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/883d03ab-fbbd-436e-9d9e-cffc2c1efa91/HourTrucks+Business+Card.jpg</image:loc>
      <image:title>Work - HourTrucks</image:title>
      <image:caption>We extended the brand across a full set of applications, including a website designed to simplify booking and clearly communicate how the service works. Messaging was kept direct and informative, addressing common concerns while reinforcing the benefits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/ddc9686b-83c9-4058-a55c-94f51cb403e4/HourTrucks+Box.jpg</image:loc>
      <image:title>Work - HourTrucks</image:title>
      <image:caption>The result is a brand that makes an unfamiliar model feel intuitive. One that helped HourTrucks carve out a distinct position in a saturated market—and turn a simple idea into a compelling, differentiated offering.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - HourTrucks</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://mark.studio/work/sycamore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/01c42ec6-5792-4f03-898d-5180b64e1c59/Sycamore+Primary+Logo.png</image:loc>
      <image:title>Work - Sycamore</image:title>
      <image:caption>We began with a strategic foundation, analyzing competitors and identifying opportunities to differentiate. The goal was to position Sycamore as a company defined not just by experience, but by precision, quality, and attention to detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/f7da8916-af75-4c39-967f-91c678a20786/Sycamore+Tote.jpg</image:loc>
      <image:title>Work - Sycamore</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/7a330e37-08ea-43fc-9140-036400ef899f/Sycamore+Vertical+card+mockup+v2.jpg</image:loc>
      <image:title>Work - Sycamore</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/6fbef4e1-ba90-433d-bf34-65b0179a1e30/Sycamore+Storefront+mockup+v1.jpg</image:loc>
      <image:title>Work - Sycamore</image:title>
      <image:caption>That thinking translated directly into the identity. At the center is a four-part mark inspired by chevron flooring patterns, with a subtle reference to the sycamore leaf. The result is a system that balances geometric structure with organic warmth—reflecting both craftsmanship and design sensibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/0ec3a80a-2abd-4aea-8b79-9762d61a90e4/Sycamore-Posters-Mockup.jpg</image:loc>
      <image:title>Work - Sycamore</image:title>
      <image:caption>We extended the identity into a broader system, including patterns, typography, and applications that create consistency across every touchpoint. This was paired with a redesigned website, built to clearly communicate services, improve usability, and support long-term visibility through search.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/8094fb03-cbc2-4880-8b46-dd1cb26b1040/Sycamore+Wood+Sign.jpg</image:loc>
      <image:title>Work - Sycamore</image:title>
      <image:caption>The outcome is a brand that feels aligned with the business itself—refined, confident, and built to last. One that reinforces trust with existing clients while positioning Sycamore for its next phase of growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/b4689ebb-fea2-44ec-93c8-c0b47e7a7c35/Sycamore+Website+Desktop+2.png</image:loc>
      <image:title>Work - Sycamore</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://mark.studio/work/scootly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/c9e9d779-1687-48ff-86e1-301987452ab1/Scootly+Primary+Logo.png</image:loc>
      <image:title>Work - Scootly</image:title>
      <image:caption>We partnered with the team from the earliest stages, shaping everything from positioning to identity. Through research and competitive analysis, we identified key differentiators and translated them into a clear, confident brand voice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/b50e6feb-001a-4e20-8b6a-308443427d78/Scootly+Poster.jpg</image:loc>
      <image:title>Work - Scootly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/e2b559c2-4c66-4f8d-995f-8d219077888a/Scootly+Mobile+2.jpg</image:loc>
      <image:title>Work - Scootly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/284b9816-6754-4997-b19f-7fa8a8482432/Scootly+Website.jpg</image:loc>
      <image:title>Work - Scootly</image:title>
      <image:caption>Visually, the system was designed to feel approachable and energetic. The mark conveys speed and simplicity, with a subtle sense of personality that reflects the human-centered nature of the service. Color and typography reinforce this, helping the brand stand out while remaining accessible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/7ddd0149-d8d9-4f2b-b50b-600d6d7d021b/Scootly+Tote.jpg</image:loc>
      <image:title>Work - Scootly</image:title>
      <image:caption>We extended the identity into a complete system, including digital and print collateral, a website, and supporting materials designed to maintain consistency across every touchpoint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/cf5473ec-72c7-4a84-9be6-72b9e71825c9/Scootly+Business+Cards+2.jpg</image:loc>
      <image:title>Work - Scootly</image:title>
      <image:caption>The result is a brand that makes a new model feel intuitive. One that helped Scootly gain early traction, resonate with users, and position itself as a smarter alternative in a rapidly evolving space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/581f258a-7478-4dcf-aaba-bc80cfdb3cd0/Scootly+Billboard.jpg</image:loc>
      <image:title>Work - Scootly</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://mark.studio/work/us-news</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/2d58b2e5-e093-4c43-880b-dc362bc86f18/US+News+Hero.png</image:loc>
      <image:title>Work - U.S. News</image:title>
      <image:caption>We partnered with U.S. News to develop and iterate on a series of high-impact campaigns. Starting with audience analysis and competitive research, we identified patterns in behavior, messaging, and performance that informed each round of creative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/51e937cc-3877-4788-9f80-cba27354d38a/US+News+Hero+%E2%80%93+Car+Insurance+1.png</image:loc>
      <image:title>Work - U.S. News</image:title>
      <image:caption>For each category—from student loans to home warranties—we designed ads that communicated a clear value proposition while aligning with the brand’s tone and authority. Visuals were crafted to stand out in crowded feeds, while copy remained focused and persuasive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/523bd440-4934-4dc1-9eef-a7abbf0467fa/US+News+Hero+%E2%80%93+Car+Insurance+2.png</image:loc>
      <image:title>Work - U.S. News</image:title>
      <image:caption>A key part of the process was continuous optimization. Through A/B testing and real-time performance tracking, we refined the strongest-performing concepts, improving engagement, click-through rates, and conversions over time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/277655aa-e3d1-4d84-aea3-fbeaff562cc0/US+News+Hero+%E2%80%93+Home+Insurance+1.png</image:loc>
      <image:title>Work - U.S. News</image:title>
      <image:caption>The result was a more effective, scalable approach to social advertising—one that combined creative clarity with measurable performance, helping U.S. News reach its audience more effectively across multiple verticals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/a740a807-6e6e-479a-8d7a-f7e6a72f88c4/US+News+Hero+%E2%80%93+Home+Insurance+2.png</image:loc>
      <image:title>Work - U.S. News</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/a157d3af-1bb1-46c4-8408-b7a08bdf5cc4/US+News+Hero+%E2%80%93+Home+Warranty+1.png</image:loc>
      <image:title>Work - U.S. News</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/03af867a-3909-4f4a-85f5-74177a849464/US+News+Hero+%E2%80%93+Home+Warranty+2.png</image:loc>
      <image:title>Work - U.S. News</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/5421702b-f7ed-40a8-9629-4d79c7260925/US+News+Hero+%E2%80%93+Pet+Insurance+1.png</image:loc>
      <image:title>Work - U.S. News</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/0fc60c7c-e82a-4fc6-98a6-94da0bebe2cd/US+News+Hero+%E2%80%93+Pet+Insurance+2.png</image:loc>
      <image:title>Work - U.S. News</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://mark.studio/work/egg-dart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/6bd883aa-4280-4db0-a2a3-63211c2bc11c/Egg+Dart+Primary+Logo.png</image:loc>
      <image:title>Work - Egg + Dart</image:title>
      <image:caption>We began by analyzing the competitive landscape, identifying patterns in how studios positioned themselves visually and verbally. From that, we defined three core pillars to guide the brand: strategic creativity, client empowerment, and evolving spaces. These ideas shaped both the messaging and the visual system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/45b10139-fad1-4879-b3ec-83fafd19aada/Egg+Dart+Business+Cards+Front.jpg</image:loc>
      <image:title>Work - Egg + Dart</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/71affbc9-03ec-485d-bc37-7561b70cf72a/Egg+Dart+Sign.jpg</image:loc>
      <image:title>Work - Egg + Dart</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/489831ae-f0fa-4936-b632-f8eeb371c65d/Egg+Dart+Laptop.jpg</image:loc>
      <image:title>Work - Egg + Dart</image:title>
      <image:caption>The name “Egg + Dart” emerged directly from that strategy—a reference to a classical architectural motif symbolizing contrast and rhythm. It introduced a sense of curiosity and depth, appealing to both design-savvy audiences and newcomers alike. We extended this concept into a flexible identity system, using structured typography, layered compositions, and a rich color palette to create a brand that feels expressive yet grounded.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/8f6444c1-9777-48b0-84e1-d7a8516cf3e5/Egg+Dart+Letterhead.jpg</image:loc>
      <image:title>Work - Egg + Dart</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/6b934475-24cf-4dea-868f-64736574207f/Egg+Dart+Business+Cards+Back.jpg</image:loc>
      <image:title>Work - Egg + Dart</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/1998fcc4-3761-4349-96aa-372b5555416f/Egg+Dart+Mobile.jpg</image:loc>
      <image:title>Work - Egg + Dart</image:title>
      <image:caption>The result is a brand that stands apart immediately. One that reflects Savannah’s personality, communicates her approach clearly, and gives her the confidence to grow the studio on her own terms. At industry events, the identity quickly turned heads—reinforcing that clarity and character, when defined early, can become a powerful differentiator.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://mark.studio/work/sevfin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/aae3ac92-39c1-43ac-ab88-9e00e069b79d/Sevfin+Feature+Image.png</image:loc>
      <image:title>Work - Sevfin</image:title>
      <image:caption>We began by grounding the brand in meaning. The name Sevfin—a fusion of “seven” and “finance”—carries symbolic weight, referencing completeness and order. That idea became the foundation for everything that followed, shaping both the messaging and the identity system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/0545b896-570f-48e9-aadf-4f6bea98e686/Sevfin+Business+Cards.jpg</image:loc>
      <image:title>Work - Sevfin</image:title>
      <image:caption>Visually, we developed a refined logo and typography system that balances professionalism with approachability. The design feels structured and confident without becoming cold or overly corporate. Alongside this, we created a flexible messaging framework centered around the line “Your finances in perfect order,” allowing each service offering to plug into a cohesive, memorable system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/cbc4b099-8716-416a-9889-5b536bd1953e/Sevfin+Macbook.jpg</image:loc>
      <image:title>Work - Sevfin</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/6e539142-8675-4725-bb20-e091ab1ce1bf/Sevfin+Sign.jpg</image:loc>
      <image:title>Work - Sevfin</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/6908df14-b95b-4602-92cc-51e0f8866604/Sevfin+Brochure.jpg</image:loc>
      <image:title>Work - Sevfin</image:title>
      <image:caption>Beyond the identity, we extended the brand into a complete set of applications, including a website and supporting collateral designed to communicate clearly and convert consistently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6776fa070fd29a1958a2ff12/497b897a-02a2-4156-bcf0-f301f9c64baa/Sevfin+Proposal.jpg</image:loc>
      <image:title>Work - Sevfin</image:title>
      <image:caption>The result is a brand that reflects how Sevfin actually operates—carefully, thoroughly, and with high standards. With a clear position and a cohesive system in place, the firm is now equipped to grow with confidence and present itself as a credible, modern alternative in the accounting space.</image:caption>
    </image:image>
  </url>
</urlset>

