Sycamore
Sycamore is a long-standing flooring company with decades of experience serving residential and commercial clients across the New York Tri-State Area. Known for its craftsmanship and expertise, the business had built a strong reputation—but its brand no longer reflected the quality of its work or its position in the market.
The challenge was to create a brand that honored that legacy while introducing a more modern, premium presence. In a competitive industry where many companies rely on dated visuals or purely functional messaging, Sycamore needed something that felt both timeless and distinctive.
Services: Brand Strategy, Logo & Identity System, Website & Social Media, Print & Stationery, Search Engine Marketing
We began with a strategic foundation, analyzing competitors and identifying opportunities to differentiate. The goal was to position Sycamore as a company defined not just by experience, but by precision, quality, and attention to detail.
That thinking translated directly into the identity. At the center is a four-part mark inspired by chevron flooring patterns, with a subtle reference to the sycamore leaf. The result is a system that balances geometric structure with organic warmth—reflecting both craftsmanship and design sensibility.
We extended the identity into a broader system, including patterns, typography, and applications that create consistency across every touchpoint. This was paired with a redesigned website, built to clearly communicate services, improve usability, and support long-term visibility through search.
The outcome is a brand that feels aligned with the business itself—refined, confident, and built to last. One that reinforces trust with existing clients while positioning Sycamore for its next phase of growth.
